Exercise Normal Precautions
“There were no changes to the advisory level or risk indicators. Advisory summary was updated.”
Updated Wed, 01 Apr 2026
Full advisory →Latvia · Safety report last updated
As of September 2026, Jūrmala scores 87/100 on the IsMyTripSafe composite safety index — verdict: yes — very safe. Yes — Jūrmala is very safe for visitors, with low crime and strong official safety ratings. The main risks for visitors are pickpocketing (moderate risk) and tourist-targeted scams. The U.S. State Department rates it Level 1 (Exercise Normal Precautions).
Safety Report
IsMyTripSafe.com
Latvia · Assessed 5 September 2026
87
/ 100
Safer than ~94% of countries
What drives this score
01 · Official Guidance
Exercise Normal Precautions
“There were no changes to the advisory level or risk indicators. Advisory summary was updated.”
Updated Wed, 01 Apr 2026
Full advisory →No advisory against travel
“Before you travel No travel can be guaranteed safe. Read all the advice in this guide.”
Updated 2026-08-11T09:17:07Z
Full advisory →Exercise normal security precautions
“Canada's official risk level for Latvia: exercise normal security precautions.”
Updated 2026-08-11T09:10:25.0056137-04:00
Full advisory →02 · Evidence Signals
Mugging & robbery risk
City SignalCity Web Research
Pickpocketing & theft risk
City SignalCity Web Research
Visitor safety sentiment
City SignalCity Web Research
Urban scale factor
City SignalCity Geocoding
Homicide rate
Robbery / mugging
LowMugging and armed robbery are rare and typically not targeted at visitors; incidents, if any, occur sporadically in poorly lit areas after dark.
Pickpocketing
ModeratePickpocketing and bag-snatching pose a moderate risk in crowded beach zones, markets, and public transport during peak summer season.
03 · Environment
04 · Institutions
05 · Field Research
Traveller sentiment score
Mostly positive
88/100
Recent visitor reports describe feeling safe walking in Jūrmala by day and night, with particular praise for the clean, well-maintained beaches and visible local patrols during summer months.
Yes — Jūrmala is very safe for visitors, with low crime and strong official safety ratings.
Jūrmala benefits from Latvia’s strong institutional safety scores and a very low homicide rate, supported by government advisories urging only normal precautions. While petty crime like pickpocketing can occur in crowded summer areas, violent crime against tourists is rare. The city’s beach-town atmosphere and seasonal patrols contribute to a generally secure environment.
Recent developments
Common scams
Full briefing
Jūrmala is a very safe destination for travelers, reflecting Latvia’s strong overall safety profile. Government advisories from the U.S., UK, and Canada all recommend only normal precautions, and the city benefits from low levels of violent crime and terrorism. The composite safety index of 87/100 places Jūrmala among the safer destinations in Europe, supported by good air quality, effective institutions, and a small-town scale that aids community safety. While no place is entirely without risk, visitors can expect a secure environment, especially in the main tourist zones along the beach and resort areas.
Recent incidents from the dossier highlight isolated events that do not point to a broader threat to tourists. In April 2026, a man was prosecuted for stabbing a dog to death in Jūrmala, an act of animal cruelty that drew local attention but did not involve visitors. A more tragic incident from January 2024 involved the murder of a 13-year-old allegedly by peers, which shocked the community but was an isolated case of youth violence unrelated to tourism. Neither incident indicates a pattern of danger for travelers, and both were addressed by local authorities.
Petty crime remains the primary concern, particularly pickpocketing in crowded beach areas during the summer months when tourism peaks. Visitors should also be wary of scams involving overly friendly locals inviting tourists to bars or clubs where they may face inflated bills or pressure to pay for unwanted services. Unlicensed taxis near transport hubs have also been known to overcharge. Practical precautions include using a money belt, keeping phones and wallets secure, using only licensed taxis or ride apps, and never leaving valuables unattended on the sand. With these measures, travelers can enjoy Jūrmala’s long sandy beaches, wooden architecture, and relaxed seaside atmosphere with confidence.
06 · Neighbourhoods
Our field research rated 8 Jūrmala districts for visitors: 4 safer, 3 needing caution and 1 best avoided. See them plotted on the Jūrmala safety map.
JaunķemeriavoidIndustrial-adjacent zone with limited lighting and sparse population; higher risk of petty theft and loitering at night.
MajoricautionPopular tourist zone near the beach; pickpocketing risk increases in summer crowds, especially around events.
BulduricautionEastern seaside area; occasional vandalism reported in off-season, but generally safe during daylight.
Kandavas iela vicinitycautionNightlife concentration near Kandavas and Lielāzes ielas; moderate risk of scams and altercations after dark.
Jomas iela (Jomas Street)saferMain pedestrian promenade with shops and cafes; well-lit and patrolled, low crime.
DubultisaferCentral residential area with beach access; quiet, family-friendly, minimal reported incidents.
LielupesaferWestern residential district; low population density, good infrastructure, no recent crime reports.
PumpurisaferNorthern residential area; well-maintained, close to nature trails, low incident reports, popular with locals.
07 · After Dark
Mugging and armed robbery are rare and typically not targeted at visitors; incidents, if any, occur sporadically in poorly lit areas after dark.
After dark, be most careful around Jaunķemeri, Majori, Bulduri, Kandavas iela vicinity. Stick to busy, well-lit streets and licensed taxis or ride-hail late at night.
08 · Questions
Yes — Jūrmala is very safe for visitors, with low crime and strong official safety ratings. Jūrmala benefits from Latvia’s strong institutional safety scores and a very low homicide rate, supported by government advisories urging only normal precautions. While petty crime like pickpocketing can occur in crowded summer areas, violent crime against tourists is rare. The city’s beach-town atmosphere and seasonal patrols contribute to a generally secure environment. (Assessed 5 September 2026.)
Safety is not one number, and this Jūrmala report does not pretend it is: the score is re-weighted for who is travelling. A woman travelling alone, a family with children and a solo backpacker face different street-level risks, so the headline score shifts and the report leads with the findings that matter for that group. Personalize this report in one click to see the 2026 score and safety briefing for your specific travellers.
Field research flags Jaunķemeri as best avoided. See the district-by-district safety map.
Jūrmala ranks #1 of 3 Latvia destinations we've assessed, scoring 87/100. See the Latvia safety overview for the full list.
The score blends 12+ public data sources — government advisories, UNODC/World Bank crime statistics, FBI crime data for U.S. cities, WHO health data, live air quality and disaster alerts — with AI field research over current local reporting. The databases carry the bulk of the weight; the traveller-sentiment score from field research carries the rest. Full methodology.
Browse the Latvia safety overview or all destinations. Raw data: jurmala.json (CC BY 4.0).