No advisory against travel
“Before you travel No travel can be guaranteed safe. Read all the advice in this guide.”
Updated 2026-10-07T12:04:08Z
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Latvia · Safety report last updated
As of October 2026, Jūrmala scores 86/100 on the IsMyTripSafe composite safety index — verdict: yes — very safe. Yes. Jūrmala is a very safe coastal town for visitors, with low violent crime and minimal risks. The main risks for visitors are pickpocketing (moderate risk) and tourist-targeted scams.
Safety Report
IsMyTripSafe.com
Latvia · Assessed 13 October 2026
86
/ 100
What drives this score
01 · Official Guidance
No advisory against travel
“Before you travel No travel can be guaranteed safe. Read all the advice in this guide.”
Updated 2026-10-07T12:04:08Z
Full advisory →Exercise normal security precautions
“Canada's official risk level for Latvia: exercise normal security precautions.”
Updated 2026-09-24T08:53:36.0543758-04:00
Full advisory →02 · Evidence Signals
Mugging & robbery risk
City SignalCity Web Research
Pickpocketing & theft risk
City SignalCity Web Research
Visitor safety sentiment
City SignalCity Web Research
Urban scale factor
City SignalCity Geocoding
Robbery / mugging
LowArmed robbery is rare; isolated incidents may occur near poorly lit areas after dark but not targeting visitors specifically
Pickpocketing
ModeratePickpocketing and bag-snatching can happen in busy zones like Jomas iela and beach entrances during peak season
03 · Environment
04 · Institutions
05 · Field Research
Traveller sentiment score
Mostly positive
84/100
Three-quarters of residents report feeling safe walking alone after dark, and visitor feedback aligns with this sense of security in daily interactions
Yes. Jūrmala is a very safe coastal town for visitors, with low violent crime and minimal risks.
Jūrmala benefits from strong governance, low homicide rates, and excellent environmental health, reflected in a composite safety index of 86/100. While petty theft can occur in crowded areas during summer, visitor reports indicate high feelings of safety, and official advisories recommend only normal precautions.
Recent developments
Common scams
Full briefing
Jūrmala remains a secure destination with no active threats to visitor safety. The town’s low population density, strong air quality (AQI 28), and absence of natural hazards contribute to its high safety rating. Recent incidents from local news are largely administrative or civic in nature — such as the mayor’s fine in August 2026 or a small protest over school closure in July — and do not indicate rising crime or danger to tourists. While a 2024 case involved beachgoers imprisoned for hooliganism, such events are isolated and not reflective of ongoing risks.
Petty theft, particularly pickpocketing, is the most relevant concern for visitors, especially along Jomas iela and near beach access points during warmer months. However, violent crime remains uncommon, and the physical assault rate, while notable in national data, does not translate to frequent visitor-targeted incidents. Travelers should exercise standard urban caution: securing belongings, avoiding isolated paths at night, and using verified transport. Health risks are minimal, with good medical access and no local disease outbreaks. Overall, Jūrmala offers a relaxed, safe environment consistent with its reputation as Latvia’s premier seaside resort.
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06 · Neighbourhoods
Our field research rated 8 Jūrmala districts for visitors: 5 safer, 2 needing caution and 1 best avoided. See them plotted on the Jūrmala safety map.
VaivariavoidIndustrial-adjacent zone with limited lighting and infrequent patrols; avoid at night
KemericautionForested area near national park; isolated trails pose minor risk after dark
AsaricautionEastern residential zone; occasional petty theft reported near quieter streets
MajorisaferCentral tourist area with regular patrols, well-lit promenade, low crime
DubultisaferResidential zone near train station, popular with visitors, minimal incidents reported
LielupesaferQuiet beachside district, family-friendly, no recent safety concerns in dossier
PumpurisaferWestern residential area, well-maintained, low visitor traffic but secure
Jūrmala City CentresaferAdministrative and commercial hub, active police presence, safe during day and evening
07 · After Dark
75% of people in Latvia say they feel safe walking alone at night in their area (UN SDG survey, 2020).
Armed robbery is rare; isolated incidents may occur near poorly lit areas after dark but not targeting visitors specifically
After dark, be most careful around Vaivari, Kemeri, Asari. Stick to busy, well-lit streets and licensed taxis or ride-hail late at night.
08 · Questions
Yes. Jūrmala is a very safe coastal town for visitors, with low violent crime and minimal risks. Jūrmala benefits from strong governance, low homicide rates, and excellent environmental health, reflected in a composite safety index of 86/100. While petty theft can occur in crowded areas during summer, visitor reports indicate high feelings of safety, and official advisories recommend only normal precautions. (Assessed 13 October 2026.)
Safety is not one number, and this Jūrmala report does not pretend it is: the score is re-weighted for who is travelling. A woman travelling alone, a family with children and a solo backpacker face different street-level risks, so the headline score shifts and the report leads with the findings that matter for that group. Personalize this report in one click to see the 2026 score and safety briefing for your specific travellers.
Field research flags Vaivari as best avoided. See the district-by-district safety map.
Jūrmala ranks #1 of 3 Latvia destinations we've assessed, scoring 86/100. See the Latvia safety overview for the full list.
The score blends 12+ public data sources — government advisories, UNODC/World Bank crime statistics, FBI crime data for U.S. cities, WHO health data, live air quality and disaster alerts — with AI field research over current local reporting. The databases carry the bulk of the weight; the traveller-sentiment score from field research carries the rest. Full methodology.
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Raw data: jurmala.json (CC BY 4.0).